Last updated: 31 August 2026

Alex Lewis Motors Limited respects your privacy and is committed to protecting your personal information. This policy explains how we collect, use, store and share your information when you visit our website, contact us or use our services.

Who We Are

Alex Lewis Motors Limited is the data controller responsible for your personal information.

Company Registration Number: 15399448
Registered business address: Salutation Square, Haverfordwest, Pembrokeshire, SA61 2LG
Telephone: 01437 767444
Email: alex@alexlewismotors.com

Information We Collect

We may collect:

• Your name, address, telephone number and email address
• Information submitted through our website contact forms
• Details about vehicles you wish to purchase, sell or part exchange
• Identification, financial and employment information required for finance applications
• Payment, purchase, warranty, servicing and aftercare information
• Copies of correspondence and records of conversations
• Technical information about your use of our website, including your IP address, browser and device information
• Cookie and website analytics information, where applicable

Please do not provide sensitive personal information through our general website contact form unless it is necessary.

How We Use Your Information

We may use your information to:

• Respond to enquiries and provide requested information
• Arrange vehicle viewings, test drives, sales and part exchanges
• Process payments and complete vehicle transactions
• Introduce you to finance or insurance providers when requested
• Administer warranties, servicing, repairs and aftercare
• Meet our legal, accounting, regulatory and fraud-prevention obligations
• Maintain accurate business and customer records
• Manage complaints and resolve disputes
• Improve the security, performance and content of our website
• Send marketing communications where you have consented or where otherwise permitted by law

Our Lawful Bases

We process personal information when:

• It is necessary to take steps at your request or fulfil a contract with you
• We must comply with a legal or regulatory obligation
• You have provided your consent
• It is necessary for our legitimate business interests, such as responding to enquiries, administering our business, preventing fraud and improving our services, provided your rights do not override those interests
• It is necessary to establish, exercise or defend legal claims

You may withdraw your consent to marketing at any time by contacting us.

Finance and Insurance

Alex Lewis Motors Limited is an Appointed Representative of Automotive Compliance Ltd, which is authorised and regulated by the Financial Conduct Authority.

If you request finance or insurance, we may share your information with Automotive Compliance Ltd and a limited number of lenders, brokers or insurance providers. These organisations may carry out identity, affordability, credit and fraud-prevention checks. They will process your information under their own privacy policies.

Alex Lewis Motors Limited acts as a credit broker and not as a lender.

Who We Share Information With

Where necessary, we may share your information with:

• Automotive Compliance Ltd
• Finance providers, lenders, brokers and insurers
• Warranty, vehicle preparation, servicing, MOT and repair providers
• Payment processors and financial institutions
• Website hosting, email, IT and form-management providers
• Accountants, professional advisers and legal representatives
• Fraud-prevention and identity-verification providers
• Government agencies, law enforcement bodies and regulators, including the DVLA, HMRC and FCA, where required
• A purchaser or adviser involved in a sale or restructuring of our business

We do not sell your personal information.

International Transfers

Some technology providers may process information outside the United Kingdom. Where this happens, we require appropriate safeguards to protect your information in accordance with UK data protection law.

How Long We Keep Your Information

We retain personal information only for as long as it is needed for the purpose for which it was collected and to meet our legal, regulatory, tax and accounting obligations.

As a general guide:

• Unsuccessful or general enquiries will normally be retained for up to two years
• Purchase, payment and accounting records will normally be retained for at least six years
• Finance, insurance, warranty and complaint records may be retained for longer where required by law, regulation or the relevant provider

Information may be retained for longer if necessary to resolve a dispute or establish, exercise or defend a legal claim.

Cookies

Our website may use cookies and similar technologies to operate correctly, remember preferences, understand how visitors use the website and improve its performance.

Essential cookies may be used without consent where they are necessary for the website to function. Non-essential cookies, including analytics or advertising cookies, should only be used with your consent. You can manage cookies through the website’s cookie controls or your browser settings.

Keeping Your Information Secure

We use appropriate organisational and technical measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Your Rights

Depending on the circumstances, you may have the right to:

• Request access to your personal information
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your information
• Ask us to restrict how your information is used
• Object to certain uses of your information
• Request the transfer of your information
• Withdraw consent where processing is based on consent
• Complain about how we have handled your information

You have the right to object at any time to the use of your personal information for direct marketing.

To exercise your rights, contact alex@alexlewismotors.com. We may need to confirm your identity before completing your request.

Data Protection Complaints

If you have concerns about how we use your personal information, please contact us using the details above. We will acknowledge a data protection complaint within 30 days, investigate it without undue delay, keep you informed and explain the outcome.

You can also complain to the Information Commissioner’s Office:

Website: www.ico.org.uk
Telephone: 0303 123 1113

External Links

Our website may contain links to websites operated by other organisations. We are not responsible for their content or privacy practices, and you should review their privacy policies separately.

Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes to our services, website or legal obligations. The latest version will always be published on this page.